From fashion galas to top-tier concerts, Sanya, a tropical coastal city in South China’s Hainan Province, is undergoing a profound image transformation. With an innovative "4-day approval process" and the agglomeration effect demonstrated by "a single event attracting 40,000 participants," the city is leveraging the dual drivers of "policy support and market dynamism" to emerge from a sightseeing gateway to a new cultural and tourism hotspot that "people want to visit and revisit."